What makes my Plastic Surgery practice better than others?

Someone asked me today why my practice is better than the competition in providing cosmetic plastic surgery care; and that started me thinking.
Obviously I think that I am better than the other plastic surgeons in the area- otherwise why do I bother top get up in the morning? If I am truly caring physician, with my patient's best interest at heart, I should send them to someone else if I don't think that I am better!
By the time I finished training as a plastic surgeon I had already completed four years of college, a year of Masters studies in physiology, four years of medical school, five years of general surgery training and three years of plastic surgery training- 17 years after high school. Only then did I start to learn.
I became technically proficient with my training and was board certified. It took another ten years to become truly an expert in cosmetic surgery. Some types of plastic surgery I stopped performing years ago; for the past ten years I have limited my practice to only cosmetic surgery; breast enlargements,lifts and reductions,tummy tucks,face lift, rhinoplasty, eyelids surgery, liposuction. I have continued to learn new techniques in plastic surgery, and to shy away from untested hype. But is that enough; to be an expert surgeon in my field?
NO- I think that I am better than my colleagues because apart form the advanced techniques that I use, I also provide extraordinary care for my patients, and that is why I get superb results. I like my patients; and I treat them as if they were my family; my wife, my mother, my sister or brother, father, son or daughter. Once you do that you are sure that you have always done your best. The excellence then just follows naturally.